About Brick by Brick LLC

---

Craig "Big C" Sandifer is a proud son of Chicago and co-founder of Brick-by-Brick Media. Deeply rooted in the culture and community of the city he calls home, Big C brings a sharp mind and an even sharper sense of humor to everything BBB touches. He is the steady hand behind the business and the voice in the room that makes everyone lean in a little closer.

As the financial brain of Brick-by-Brick Media, Big C ensures that every creative vision is backed by a sustainable strategy. His ability to navigate budgets, partnerships, and growth opportunities with precision gives BBB the structural foundation that most startups lack. Where others chase trends, Big C builds models — and that discipline has been instrumental in positioning Brick-by-Brick Media as a company built to last, not just to launch.

What truly sets Big C apart is his wit. In a media landscape crowded with noise, his humor cuts through and creates moments that audiences remember. Whether it is a podcast exchange, a content concept, or a brand pitch, Big C has a gift for making the complex feel accessible and the ordinary feel unforgettable. That natural charisma, paired with a keen cultural awareness and a rare objectiveness, allows him to speak to a wide range of topics and audiences without ever losing authenticity. He sees all sides, says what needs to be said, and does it with a delivery that is uniquely his own.

Big C's cultural lens is shaped by Chicago — a city that demands you be real, be aware, and be ready. He carries that energy into every BBB venture, ensuring that the brand remains grounded in truth while pushing creative boundaries. His perspective adds balance and dimension to Brick-by-Brick's voice, making it a platform that resonates beyond any single demographic or market.

Above all, Big C is a proud Girl Dad to three daughters — a role that fuels his drive, sharpens his purpose, and reminds him every day that the legacy he is building with Brick-by-Brick Media is about far more than business.

Dr. Anthony "AB" Bishop is originally from the Southside of Chicago. He now resides in New York City. He is an entrepreneur, educator, and co-founder of Brick-by-Brick Media. AB is a born creative who brings a bold presence to the media space.

With a rare combination of creativity, technical expertise, and visionary leadership, AB has helped position Brick-by-Brick Media as one of the most promising upstart media companies in the industry. His ability to move seamlessly between concept and execution — from content strategy to production — gives BBB an edge that larger outlets struggle to replicate. He builds with intention, and it shows in every project that carries the BBB name.

What makes AB's voice distinct is the story behind it. Rooted in the grit, culture, and resilience of Chicago's Southside and sharpened by the energy and diversity of New York City, he brings a perspective that refuses to sit in one lane. Whether the conversation is about sports, art, relationships, or the evolving landscape of modern culture, AB approaches each topic with depth, authenticity, and a point of view that resonates across audiences. It is this duality — Chicago heart, New York hustle — that makes Brick-by-Brick Media a truly unique creative force.

Beyond the microphone and the screen, AB is a builder at his core. He is driven by a belief that media should do more than entertain — it should elevate, challenge, and connect. That philosophy runs through every piece of content BBB produces and every partnership the brand cultivates. For AB, Brick-by-Brick is more than a name; it is a blueprint. Each project, each conversation, and each collaboration is another brick laid in the foundation of something lasting.

Above all, AB is a man of faith, devoted husband, and a proud father — roles that ground everything he does from his day job as a tenured Professor to everything he is building with BBB and more.

Carlos “Big Los” Sandifer is a Chicago-based media personality, entrepreneur, and co-founder of Brick By Brick Media. Known for his bold opinions, authentic voice, and ability to spark real conversation, Big Los has built a growing platform centered on culture, sports, relationships, and unfiltered dialogue.

His journey in media began with Hot Spot Radio, where he developed a loyal following by bringing raw, honest discussions to the airwaves. He later expanded into entertainment and media production by founding KnoDat Entertainment, gaining hands-on experience in content creation, branding, and independent media development.

Today, Big Los is one of the driving forces behind Brick By Brick Media, a company focused on building original podcasts, documentaries, sitcoms, films, and digital content that reflects real-life perspectives and authentic storytelling. As a host of the podcast “Unintentionallly Offensive,” he and his co-hosts tackle trending topics in sports, relationships, culture, and entertainment, creating debates that resonate with audiences both in Chicago and beyond.

Outside of media, Big Los is a devoted father and mentor who is passionate about youth development and sports. He is actively involved in guiding the basketball journey of his son, one of Chicago’s rising young talents, while also working to build long-term opportunities that create generational impact.

Driven by a vision of ownership and legacy, Big Los continues to grow Brick By Brick Media into a powerful voice in modern media—building opportunities, platforms, and influence exactly how the name suggests: brick by brick.